If you want to sell your business in no time, you have to be aware of the thumb rule. The thumb rule states that most people who respond to a business for sale advertisement or who call a broker about purchasing a business never purchase anything.
The harsh reality is that most people that sincerely want to purchase a business can’t. They actually don’t have the money. On the other hand, they don’t have the ability to accumulate the money. Or they just don’t have the guts to actually work on the deal. If you are baffled about how to sale your business, then this is the very first aspect you have to consider.
Most of the sellers waste much of their time and emotion on people who will never purchase. It is apparent that you want to believe that the buyer is serious, specifically if they are the only prospect you have. But for saving time when you have a business to sell and for your own sanity, you have to be ruthless in ascertaining the legitimacy of every prospective buyer.
Okay, there is no way to know precisely which category the potential customer belongs to, but here are some behavioural traits that you need to look for:
• Most of the people focus mainly on money while a few people focus on money and dream of having their own business.
• Most of the people just want to own a business while a few wants to enhance and develop a business of their own. These few people are looking for a business they want to improve and are ready to work hard to achieve that.
When you are concerned about how to sale a business, always remember that the top quality prospects know that they won’t get impressed when you present a situation that is too good to be true. So they don’t even think about trying.
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